Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. It includes but is not limited to social media marketing which is means; driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.
IBN Group offers Digital Marketing services to drive growth for businesses. These include; Social media management, content marketing, email marketing, search engine optimization and pay per click.